Car shopping from the salesman’s perspective

Since car shopping isn’t something that most people do on a regular basis, or shouldn’t have to, it’s difficult to know what a sales experience is like. As a customer, you probably don’t want to feel rushed into a decision or forced into buying a particular vehicle, and if a salesperson is doing their job well, they won’t pressure you into anything.

As the adage goes, “Knowledge is power,” and we at believe a happy, satisfied buyer is one who knows what to expect and benefits because of that. Here is some information from the car salesperson’s point of view that will help you find the best car for your needs without wondering whether you are getting played.

They want to help you find the perfect car

Despite what you may think, which is probably that salespeople want nothing more than to sell you a car (ideally the most expensive one on the lot) and make their commission, salespeople have hearts, too. Sure, selling vehicles is their job, but finding you one that is both affordable and meets your needs is what makes their work satisfying.

They know you aren’t just killing time wandering their lots; you are there because you are actively interested in acquiring a new vehicle. So, they won’t waste your time looking at cars that don’t work with your lifestyle or budget. They will consider all of your requests to find you the most appropriate vehicle.

Salespeople do not want to lie to you

As with most questions, you won’t get right answers unless you dig for them. As the customer, it’s your job to ask questions, even if you think the answer may be obvious or you feel silly asking. Remember the salesperson is well versed when it comes to their inventory, but they can’t read your mind to provide the information you’re looking for.

It will serve you well to forget the preconceived idea that salespeople are liars. They know better than anyone that a lie will lose them their sale, and any possible chance of a referral or good review.

They are your best resource

Product knowledge is a fundamental aspect of their job. They should be well educated in all facets of the car, from its inner workings to technical specs and financing options available. Don’t be afraid to ask them questions and use their knowledge to your advantage. This includes asking them to compare models you’re interested in to others on the lot. Make sure you share information about must-have features or options as well as deal breakers so that they can steer you in the right direction.

A good salesperson should also be able to put aside their ego and tell you if they don’t know the answer to any of your questions they are stumped by. They should be willing to find out the answer for you and circle back with the answer, even if you’ve left the dealership. They should want to keep you as a customer as much as you want to buy a vehicle.

Get ready to answer questions

They aren’t trying to be pushy; they know you can smell desperation like an angry dog smells fear. The salesperson will probably ask you as many questions as they can determine which models will be a good fit for you, so be forthcoming with detailed answers. Being standoffish to not “look desperate” won’t help them find you the perfect car. Instead, opening up to your sales person better for both of you.

Hopefully, this insight into the car shopping experience from the perspective of the salesperson will not only help you understand why the do or say certain things, but also take the stress out of the experience.

If you are planning on buying a new vehicle, now or in the future, is here for you. Our specialty is assisting Canadians with all types of credit scores – whether good or bad – obtain the car loan they need. Make us your first step on the way to the dealership and expand your options!

By | 2017-08-09T16:25:07+00:00 February 23rd, 2017|Money saving tips, The411|

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